Clutter-Clearing Beer Campaigns : Clutter For Coors


Spring is a time to release the old and welcome the new, and Coors Light is inviting people to do just that with the Clutter For Coors campaign. The campaign is focused on pandemic-related clutter and it gives people the opportunity to trade in unwanted items for beer. In fact, the brand says: “We’ll weigh your smoothie blender or bicycle and give you its weight equivalent in cases of beer.”

Now that people have spent a year at home trying new hobbies, acclimating workout home workout gear and putting together puzzles, the brand hopes to remind people that they don’t need so much stuff to find relaxation. The campaign is also one that links spring cleaning with basketball finals, as the TV and digital spots will be airing during the tournament. – Marketing Strategy

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